captain your shipHow do you captain a 1000’ Ship? You plan. You communicate. You keep it simple. You work with your team and make sure everyone is aligned and knows the goal.

Running a business is no different. The leader of a business must make sure that the team knows precisely where they are going. You must communicate that goal simply, clearly, and then repeat it over and over again making adjustments along the way.

Too often we fall in love with our big complex plans and then wonder why the heck we failed to achieve them. Many will blame others for not being able to follow through. This is a wrong mentality.

Keep your messaging simple and you will stay aligned to achieve your goal.